Odysseus A Hero Essay - 1333 Words

Odysseus: A Hero Heroism was not an invention of the Greeks. Yet, through the first hundreds years of their civilization, the Greek literature has already given birth to highly polished and complex long epics that revolved around heroes. These literature works gave many possibilities of definition of heroism. The Greeks illustrated heroism to obey the rules laid down by the gods and goddesses, and those who obey the rules would gain honor and fame. The Greeks regarded intelligence as one of the highest gifts that all heroes must posses. The Greeks required that all heroes must have courage. Odysseus, one of the heroes of the epic Odyssey standout. He was constantly expected to be a true hero, always obey the rules laid down†¦show more content†¦Odysseus posses intelligence as expected in the Greeks tradition of heroes. Odysseus displayed intelligence when he went to the goddess Circe to rescue his men who were turned into swine by the goddess Circe. The goddess spoke to him, Put up your weapon in the sheath. We two shall mingle and make love upon our bed. So mutual trust may come of play and love. He was asked to go to bed with a beautiful goddess, and yet he responded, Circe, am I a boy, that you should make me soft and doting now? Here in this house you turned my men to swine; now it is I myself you hold, enticing into your chamber; to your dangerous bed, to take my manhood when you have me stripped. I mount no bed of loved with you upon it. Or swear to me first a great oath, if I do, you will work no more en chantment to my harm. She swore at once, outright, as I demanded, and after she had sworn, and bound herself, I entered Circes flawless bed of love. Odysseus was asked by the goddess Circe to make love with her in order to build trust between her and Odysseus. However, Odysseus realized that the goddess wanted to go to bed with him, not to build trust, and as a result, Odysseus used his cunning to ask Circe to make a deal in which Circe had to swear toShow MoreRelatedThe Hero Of Odysseus900 Words   |  4 PagesRogers Some people think of a hero as someone with courage, determination, or someone that have risked their lives for others. Others think of a hero as someone who has outstanding strength and is clever. A hero, not only has physical strength, but also has mental strength as well. Odysseus, ruler of Ithaca, proves he is a hero by having all of these traits. Odysseus fights through hard times and overcomes obstacles, he kept his men together for most of the story, and he avenges himself whenRead MoreOdysseus Is A Hero?950 Words   |  4 Pagesmost people, Odysseus is believed as a hero. A hero is a person who is admired or idealized for courage, achievements, and noble qualities. In one of Homer’s classic epics, The Odyssey, Odysseus is admired by many people as a man who has intelligence, nobility, and confidence. However, women who both loved and knew Odysseus than anyone, thought of him differently and knew him in depth. Through The Meadowlands and The Penelopiad, Circe and Pene lope showed their strong opinions of this â€Å"hero† through theirRead MoreOdysseus Is A Hero?1143 Words   |  5 PagesHomer, The character Odysseus is one of the greek heros in this book. He is known as a great hero, because he manages to get through all of these dangerous mission such as : First odysseus makes it alive after travelling for ten years and facing different and more difficult challenges. Odyssey faces dangerous creatures and people. Homer have odysseus pass all theses task and missions to name him one of the great greek gods that ever lived . Some may say Odysseus is not a hero but why would HomerRead MoreOdysseus A Hero730 Words   |  3 PagesIs Odysseus a Hero? Heroes are often thought of as great figures that conquer evil, kill the monster, and save the day. Odysseus is often referred to as a hero. He is a strong individual striving to complete his goal, return to his wife and son and remove suitors that have taken his home. Although he is seen as a hero by definition and he appears to be one as well there are decisions he made that may not be truly heroic. In The Odyssey by Homer, Odysseus decisions to value his crews life, andRead MoreIs Odysseus Not Hero?1706 Words   |  7 Pageshearts. Many people argue that Odysseus is not hero but considering the things he does through his journey his characteristics began to show a little of his heroic side. In The Wanderings of Odysseus from the Odyssey a epic poem by Homer, Odysseus is on his way back to Ithaca his home island after winning the ten year old Trojan War to come see his wife, Penelope and his son, Telemachus. The journey to home takes a very unexpected turn for Odysseus and his m en. Odysseus is challenged with many obstaclesRead MoreOdysseus Is Not A Hero1965 Words   |  8 PagesMerriam-Webster defines a hero as, â€Å"A person who is admired for great or brave acts or fine qualities.† For Odysseus to be a hero this definition is supposed to fit and describe him and his character, but why does this definition not describe or fit him and his character? This is because Odysseus is not a hero. Odysseus has done unethical things on his journey that makes him a person that should go unadmired. For example, when Odysseus ignored the death of his man in order to make more progress onRead MoreLoachus : A Hero : Odysseus As A Hero737 Words   |  3 PagesOdysseus is a Hero There are countless ways to describe a hero. A hero is someone who fights for what they believe in. They fight with their men and are determined to come back home. In the Odyssey, Odysseus is a hero because he is a leader, very determined, and is extremely skillful. Odysseus was a leader in various ways. He led his men through the Trojan War and many difficult challenges that faced them. Sometimes he didnt want so many men walking in on something unexpected, so he only took aRead MoreOdysseus: the Anti-Hero1534 Words   |  7 PagesOdysseus: The Anti-Hero Throughout Homer’s epic The Odyssey, Odysseus is a hero. In all myths and legends, a hero combats the â€Å"monsters.† In the typical story a hero is unselfish and fights to protect his people while the monsters are greedy powerful things that antagonize the people. Yet despite this typical storyline, if we read closely, we may conclude that Odysseus is actually the oppressive hero in many of these situations – provoking the â€Å"monsters† into fighting. The â€Å"monsters† in the OdysseyRead MoreOdysseus As A Great Hero869 Words   |  4 PagesTen years after the fall of Troy, Odysseus a great hero has yet to return to his home in Ithaca. It begins with Athena and Poseidon who helped the Greeks during the Trojan War. Athena turned against the Greeks and convinces Poseidon to do the same. The Greeks are hit by storms on the way home and many ships are destroyed and the fleet is scattered. The war and his distress at sea keep Odysseus away from Ithaca for twenty years. While Odyesseus was gone his son Telemachus has grown into a man andRead MoreOdysseus Hero Essay1043 Words   |  5 PagesA hero is one who sets a goal in which takes bravery and dedication in order to achieve. The book The Odyssey written by Homer reveals a story of a true hero. The main character is a man named Odysseus who displays hero characteristics throughout the book. Odysseus is a hero because he returns home with a changed perspective which reflects his heroic abilities, such as his bravery and dedication to return home. During the beginning of the story Odysseus has to make an impactful decision while also

Human Trafficking - 2466 Words

Combating Human Trafficking Over the past several years, human trafficking has become a sizable world-wide problem. Human Trafficking has had a considerable affect on the World and United States. To combat this, several laws and initiatives have been enacted. While this allows for some headway in combating this problem, there are still several things that we can do to help. This review of literature on Human Trafficking focuses on these areas and provides the information on the steps that can help combat this epidemic. Human trafficking, also known as trafficking in persons is slavery. The United Nations defines human trafficking as The recruitment, transportation, transfer, harboring or receipt of persons, by means of the threat†¦show more content†¦Men, women, and children are held in debt bondage and face involuntary servitude working in brick kilns, rice mills, agriculture, and embroidery factories. India is also a destination for women and girls from Nepal and Bangladesh trafficked for the purpose of commercial sexual exploitation. Bangladeshi women reportedly are trafficked through India for sexual exploitation in Pakistan. Although Indians migrate willingly to the Gulf for work as domestic servants and low-skilled laborers, some later find themselves in situations of involuntary servitude, including extended working hours, non-payment of wages, restrictions on movement by withholding of passports or confinement to the workplace, and physical or sexual abuse. Bangladeshi and Nepali men and women are trafficked through India for involuntary servitude in the Middle East. Figure 1. Photo by Kay Chernush for the U.S. State Department. Shown above, a 9-year-old girl toils under the hot sun, making bricks from morning to night, seven days a week. She was trafficked with her entire family from Bihar, one of the poorest and most underdeveloped states in India, and sold to the owner of a brick-making factory. She has no means of escape, and is unable to speak the local language; the family is isolated and lives in terrible conditions. (Human Trafficking Website, 2007) • Thailand (Tier 2) Thailand is a source, transit, andShow MoreRelatedThe Trafficking Of Human Trafficking1061 Words   |  5 Pagesare approximately twenty to thirty million slaves in the world today. Unfortunately due to trafficking being a fast growing crime it is very difficult to identify and locate these organizations and victims. Although there are many groups created to support victims, not enough awareness is being made and not enough action is being applied to stop human trafficking. Sex trafficking is a form of human trafficking that has been a worldwide issue since ancient times, but regularly forgotten, due to it beingRead MoreThe Trafficking Of Human Trafficking886 Words   |  4 Pages(Attention catcher)What if somebody came into your life and guaranteed a better lifestyle, but instead you were enslaved into human trafficking? Human trafficking is when a person is abducted from their current situation and mostly likely used for sex slavery. Furthermore, did you know human trafficking increased over the years? (Listener relevance) Although you may not be as aware in your comfortable surroundings, you should always be aware of suspicious vehicles and people. Even though we enjoyRead MoreThe Trafficking Of Human Trafficking930 Words   |  4 Pagesman. Regardless of the reasons, there are nearly 30 million victims of human trafficking globally. There are more slaves now than ever before. Trafficking of persons is not a subject that should be ignored or tak en lightly. In order to fully understand the enormity of this crisis, we will examine the root causes, facts, and the impact of human trafficking throughout the world. There are several factors to why human trafficking exists: poverty, governmental instability, natural disasters, addictionRead MoreThe Trafficking Of Human Trafficking3494 Words   |  14 Pagesended, never to return, they go back and sneak into our communities in severe forms by human trafficking crimes. When humanity eliminated the phenomenon of human slavery, it returned in different pictures and forms, combining them enslaving people, through the recruitment, transportation, transfer of people by force and threat, and using and exploiting them in different ways. Among the victims of human trafficking crimes, there are those who are subjected to sexual exploitation, labor exploitationRead MoreHuman Trafficking And The Trafficking901 Words   |  4 PagesHuman Smuggling and trafficking continues to be a worldwide plague that has been, thus far been largely ignored by the international community. The paramount reason human trafficking and smuggling has festered and grown roots and spread globally. It started as a grassroots effort on the local level where women and girls (it affects boys as well) would be used and sold for sex. Eventually, greed and corruption tagged along for the ride and at that point the crimes became an organized enterprise. AtRead MoreThe Human Of Human Trafficking Essay1235 Words   |  5 Pagesin 1865, the practice of it is still very alive today. Human trafficking, a form of modern slavery, is the buying and selling of people, whether it s for forced labor or commercial sex. Every year, thousands of adults and childre n, especially girls, are forced into the endless trafficking ring. â€Å"The International Labour Organization estimates that there are 20.9 million victims of human trafficking globally† (â€Å"The Facts†). The human trafficking industry is a worldwide network that is worth an estimatedRead MoreThe Trafficking Of Human Trafficking Essay1752 Words   |  8 PagesIn this essay, the history of human trafficking will be examined, followed by who is affected by trafficking. Next the scope and types of exploitation will be discussed. Human trafficking is an issue that affects countries all over the world. Governments have made an effort to curb trafficking, however these efforts have been very narrowly focused. American ignorance has led to poor handling of the issues by policy makers. Finally the essay will discuss a proposed solution and set some goals forRead MoreHuman Trafficking1355 Words   |  6 PagesRigdon November 16, 2014 Human Trafficking and its Dire Effects. Human Trafficking in the United States is something not a lot of people discuss. Most think it is only something that happens in third world countries, but in fact could be happening in their hometown. According to Protocol to Prevent, Subdue and Punish Trafficking in Persons, human trafficking in the modern world entails transfer of persons by use of applied force. Other methods used to enforce the trafficking include use of deceptionRead MoreHuman Trafficking And Human Sex Trafficking1850 Words   |  8 Pagesof human sex trafficking come to one s mind. The United States of America is not immune to this type of horrific behavior. America is the land of the free and yet something as awful as human sex trafficking occurs in our very own backyard each and everyday. According to the Department of Homeland Security the definition of human trafficking is â€Å"modern day slavery that involves the use of force, fraud, or coercion to obtain some type of labor or commercial sex act† (â€Å"What Is Human Trafficking?†)Read MoreSex Trafficking And Human Trafficking Essay1243 Words   |  5 Pages Human trafficking brings in billions of dollars into the U.S and all around the world. â€Å"The prime motive for such outrageous abuse is simple: money. In this $12 billion global business just one woman trafficked into the industrialized world can net her captors an average $67,000 a year† (Baird 2007). The laws around human trafficking are not strict and vary depending on what country it is happening in. Human trafficking is not something that is strictly foreign, it

What Makes Advertising Effective

Question: Discuss about globalization and advertisements, social media and advertisements and culture and advertisements. Answer: Introduction There was a time when marketing and advertisement were considered as a secondary functions for the organizations. That was the time when competition was limited in the market and organizations used to operate in the local market. That was the time of Pull Marketing, when organizations were really in a state to push consumers. However, with the spread of technology and Internet, there has been a fundamental change in the marketing function. Today, organizations want to target the customers in the global market and this is the major driver of advertisements. For organizations, advertisement is not more a reactive function. In fact, a direct correlation could be observed between the effectiveness of marketing and target customers (Cleave, 2012). With the realization of importance of effective advertisements, the organizations and the marketers want to focus on effective advertisements. There are various forms of advertisements like TV advertisements, print media advertisements and social media advertisements. The advertisements in these medium may not be same as the target audience differ across these mediums. At a high level, it can be said that an effective advertisement is one that could attract the targeted audience and that has the potential to hit the emotions and sentiments of consumers (Manning, 2011). The objective of this paper is to discuss the key tenets of effective advertisements. The concept of advertisements would be discussed with respect to multiple perspectives like impact of culture, impact of globalization and the impact of social media. However, the focus of this paper would be to study and analyze the impact of culture of effectiveness of advertisements. Analysis Every advertisement should be considered as message. In fact, every advertisement convey a message. An effective advertisement is one where message is simple to understand. Typically, there are two sides of any advertisement, a creative side and a content side. The creative side focuses on the innovation and creative ideas to reach out to customers. The creativity in the advertisements would help the marketer to play with the first impression of the consumers (Neelamalar, 2011). It is possible that the consumers would be trapped in the creative side of the advertisement and would take a decision to buy the product or the service. However, the customers who are trapped only by the creative side of the advertisement may not be the lasting or regular customers. The other side of the advertisement is the content side. It is important that any advertisement should have an effective content. The content of the advertisement should have the capability to meet the needs of customers. There i s an important concept of marketing that states that, needs cannot be created. The organizations and the marketers cannot create the need for individuals but with effective advertisements they can realize the needs to consumers. An effective advertisement is one that can help individuals to realize their needs (Wymer, 2012). The content of an effective advertisements is based on the targeted segment. The content would not be same for multiple segments and the user behavior, attitude and perception of people in different segment differs. Globalization and advertisements In this era of globalization, organizations have expanded in different parts of the world. The organizations like Coca-Cola, Walmart, and Google are true global organizations. The marketers in these organizations have to focus on the advertisements in the international market. It would be correct to say that globalization and internationalization have had a deep impact on advertisements. It is important that business owners understand the basics of writing a good advertisement in an international market (Collins, 2010). The globalization has emerged as a major driver that has focused the marketers to focus on international marketing campaign and in turn the success of international marketing campaign would depend on the effectiveness of the global advertisements. With the focus on global advertisements, the organizations are compelled to create advertisements that are more focus on the product or the services rather than the audience. For example, BMW would have a global advertisement that would project all the unique features of the car but it (the advertisement) would not describe the customers and customers sentiments as it differs in different parts of the world (Kennewick, 2010). Therefore, it can be said that an effective advertisement in global world is one that is focused on product features and can create an appeal in the mind of global audience. Social media and advertisements In the current business environment, organizations have realized that social media is the powerful way to reach out to customers. In fact, the social media channels like Facebook and Twitter are the most efficient way to reach out to customers. There are certain fundamental elements that would determine the effectiveness of advertisements on social media. The first factor is the clarity of the content. It is not easy to read on the mobile devices and laptops as compared to newspapers and magazines (Baccarella, 2011). Therefore, the content of social media advertisements should simple. In fact, the advertisement on social media should have less text and more images. The images and the graphics would be a good way to attract the social media users. The second factor is the diverse and varied audience on social media. It is important to mention that people from various backgrounds are part of social media networks. Therefore, the marketers should not create any advertisement that is sensitive to any particular group. For example, the advertisement of cosmetics product like fair skin may not appeal to black people and they might feel offensive about these advertisements (Koningstein, 2010). Therefore, the marketers have to be careful to determine the content of the advertisement on social media. The third factor is the responsiveness or the frequency of the advertisements. It is important that social media advertisements should keep customers engage. It can happen when marketers places the advertisement at a good frequency. Culture and advertisements It would be correct to say that culture has a much deeper impact on the advertisements. The multinational organizations that operate in global world has to focus on the diverse culture before launching any international marketing campaign. An effective organization is one that understand the culture of the targeted audience. This is one of the reasons that the advertisements for same products and services could vary across regions. For example, Samsung is a global brand for smart phones; however, it does not have the same set of advertisements for China market and American market (Nonnemaker, 2011). This difference in the advertisements could be explained from cultural perspective. The culture of America is different that the culture of China and likewise the customer sentiments and behavior also differs. The consumers in American market want the best quality product and they are willing to pay a premium price for the same. On the other hand, Chinese people are cost savvy. They would want to buy a smart phone that can provide them value for money. Therefore, the advertisements in America projects the features of the smart phone and the premium aspect of the smart phones. Whereas, the advertisements in the China projects the value for money attributes. An effective advertisement is one that is based on the sentiments of the people within the culture. From cultural perspective, it can be said that every advertisement tells a story. The advertisement should convey the STP (Segmentation, Targeting and Positioning) and 4Ps of marketing (Jepson, 2012). It means that every advertisement should be based on a particular segment within a culture. By watching the advertisement, the STP and 4Ps should be clear to observer. There could be cases when the marketer would expose all the 4Ps of the marketing in the advertisement and there could be cases when the marketer would expose only one or two Ps of marketing (Andrade, 2013). The project of 4Ps of marketing in the advertisement would depend on the region of the culture. It would also depend on the position of the product in the product lifecycle. In closed cultures like China and India, the marketers would want to expose all the 4Ps of marketing. It would help the organization to target the c ustomers with a bang. However, in the open culture like Australia, marketers may want to focus on different Ps of marketing individually (Eves, 2012). For example, a BMW advertisement would focus only on the product quality and does not talk about the price, place or promotion. It is important that the organizations and the marketers should control the content of the advertisement based on the culture. For example, it would be offensive to show the advertisements of lingerie in Middle East and Middle East is a closed culture. The women are not allowed to flaunt their skin in Middle Eastern culture. Therefore, the advertisement of lingerie should not show the women wearing the lingerie. It appears to be a strange thing but it is important that marketers should be willing and ready to modify the content with the change in the culture. There would be many cases when the marketers would use images and graphics in the print advertisements. It is important that the images should be based on the cultural aspects. The images and the pictures should not be offensive to any section of the society. There are cases when marketers would use flow chart to demonstrate activities (Kelley, 2013). The culture can have a deep impact on the written list of activities. For example, the advertisement of a washing powder would show the three steps or activities as dirty clothes, washing and clean clothes. In Middle East, the written things are perceived from right to left rather than the global standard of left to right. Therefore, the advertisement of dirty clothes, washing and clean clothes would be perceived as clean clothes, washing and dirty clothes. All these are small things with a big impact. Therefore, it is important that the marketers should have a full understanding of the culture before launching any advertisement in a re gion and this is precisely the reason that the advertisements are not re-used across different regions and geographies. Conclusion It is important that each advertisement must make a proposition to the consumer-not just words, product puffery, or show-window advertising. Each advertisement must say to each reader: Buy this product, for this specific benefit. The above paper discussed the impact of culture, globalization and social media on advertisements. With the above discussion it can be said that the advertising industry is a dynamic industry and it is expected that changes would continue to take place in this industry. The culture has a deep impact on the advertisements. The effectiveness of the advertisement could vary a lot across culture. It is important that an advertisement that is effective in one culture is highly ineffective in another culture. Therefore, it is recommended that management and marketers should develop and position the advertisement based on the culture and background of the targeted audience. Another attribute of effective advertisement is that it has a catchy headline. People scan t hings quickly. They come into contact with so many advertisements each day that they cant possibly read each one. This is why marketers have to make sure that your advertisement actually grabs and keeps their attention. References Alden, D. L., Kelley, J. B., Riefler, P., Lee, J. A., Soutar, G. N. (2013). The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?.Journal of International Marketing,21(2), 17-38. Carmichael, D., Cleave, D. (2012, December). How effective is social media advertising? A study of Facebook Social Advertisements. InInternet Technology And Secured Transactions, 2012 International Conference for(pp. 226-229). IEEE. Collins, R. J. (2010).U.S. Patent No. 7,685,019. Washington, DC: U.S. Patent and Trademark Office. Gerhard, D., Brem, A., Baccarella, C., Voigt, K. I. (2011). Innovation management and marketing in the high-tech sector: A content analysis of advertisements.international Journal of Management,28(1 Part 2). Farrelly, M. C., Davis, K. C., Nonnemaker, J. M., Kamyab, K., Jackson, C. (2011). Promoting calls to a quitline: quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements. Tobacco Control, 20(4), 279-284. Freeman, T., Kennewick, M. (2010).U.S. Patent No. 7,818,176. Washington, DC: U.S. Patent and Trademark Office. Harik, G. R., Kamangar, S. A., Manning, J., Page, L. E., Veach, E. (2011).U.S. Patent Application No. 13/174,340. Jothi, P. S., Neelamalar, M., Prasad, R. S. (2011). Analysis of social networking sites: A study on effective communication strategy in developing brand communication.Journal of media and communication studies,3(7), 234. Kamangar, S. A., Veach, E., Koningstein, R. (2010).U.S. Patent No. 7,778,872. Washington, DC: U.S. Patent and Trademark Office. Lima, A. M., Gonalves, E. C., Andrade, S. S., Barbosa, M. S., Barroso, K. F., de Sousa, M. B., ... Teixeira, F. M. (2013). Critical points of Brazil nuts: a beginning for food safety, quality control and Amazon sustainability.Journal of the Science of Food and Agriculture,93(4), 735-740. Loewenstein, J., Raghunathan, R., Heath, C. (2011). The repetition-break plot structure makes effective television advertisements.Journal of Marketing,75(5), 105-119. Strasser, A. A., Tang, K. Z., Romer, D., Jepson, C., Cappella, J. N. (2012). Graphic warning labels in cigarette advertisements: recall and viewing patterns.American journal of preventive medicine,43(1), 41-47. Tom, G., Eves, A. (2012). The use of rhetorical devices in advertising.Journal of Advertising. Wymer, W. (2010). Rethinking the boundaries of social marketing: Activism or advertising?.Journal of Business Research,63(2), 99-103.

The concept of holism Essay Example

The concept of holism Paper In this essay I intend to look at the concept of holism, why it is important, how it is supported in legislation and codes of practice and the possible benefits to the nurse patient relationship. Due to the word limit the focus is going to be centred around the positive aspects of the approach as apposed to negative critique. In order to explore the importance of considering the patient holistically, it is imperative that we understand what the word/concept holistic means. Weller (2004, p44) describes holism as a comprehensive approach to health care that encompasses and considers the body, mind and spirit considering all actions and interventions for the patient, while recognising the concept of uniqueness, individualism and the influence of internal and external environmental factors on health. This can be condensed to suggesting that we should consider the person as a whole in relation to their individual needs. Dryden (1995, p. 77) cites that Fitz Perls (1951), based his gestalt approach to psychotherapy on premise that we should take an holistic view in relating to a person in order to help a person grow and ascertain a sense of wholeness. Stevenson, Grieves Stein-Parbom (2004, p16) suggests that holism is knowing more about a person rather than deciding on a clinical pathway. It could be argued that the holistic approach is a humanistic approach focussing on growth and individualism/wholeness. We will write a custom essay sample on The concept of holism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The concept of holism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The concept of holism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The NMC recognises the importance of wholeness and holistic care by specifying in the 2008 code of conduct that we should treat people as individuals and respect their dignity. From this statement alone it is possible to see that holistic care requires a positive regard and requires all practitioners to consider all dimensions of a person. Brown and Libberton (2007, p. 99) suggests that an whole person comprises of three dimensions; including physical spiritual and social. We know that these theories and concepts are important as we have seen the merge of the bio-medial, reductionist, model with the psychosocial model to provide a more comprehensive approach to health care and addressing health needs. The holistic approach can support a nurse to provide better care for a patient by understanding a patients, lifestyle, background, social class, culture, religious/spiritual values and social support and use this information to support recovery and sustained health. This level of engagement will allow the nurse to develop a trust relationship with the patient, allowing a therapeutic relationship to take place. Sherwood (1997, p. 40) suggests that therapeutic relationships have an impact on healing patterns that make patients feel better. Sussex and Scourfield (2004, p. 306) suggests that not only to people have needs they have ideas about their needs and these cover many areas of their lives. Therefore the therapeutic relationship will encourage the patient to be involved with their own care, recovery and can empower them to self advocate with involvement. The white paper, valuing people 2001 suggests that as health care providers we should promote choice, independence, rights and inclusion for people with learning disabilities and the underpinning ethos is person centred and holistic care. In 1998 the Department of Health introduced the standard two: person centred care guidance directing the NHS and social care services treat older people as individuals and enable them to make choices about their own care. This would include takings into consideration the individual needs of a person and not just comparative needs or needs relating to illness. The importance of holism is being incorporated in to many care based initiatives to create a more patient focused service. valuingpeople. gov. uk/dynamic/valuingpeople4. jsp When all the perspectives on holistic care are collated, it is possible to see that treating a patient holistically is not only important, but it is paramount from the period of admission, during assessment, care planning and discharge. It should be incorporated in all levels of nursing intervention as it is considered a macro approach by looking at the bigger picture as apposed to the micro problem or health problem. Pearson Vaughan (1994, p. 97) supports the view that holistic care treats the whole person and promoting holistic care as assessment and care planning which occur as an integral part of the relationship can be tailored to individual need. The need for a holistic approach is also reflected in legislations and regulations and these statues require compliance. For example the Human Rights 1998 states that people have the right not to be discriminated against, right to respect for private and family life, freedom of thought, conscience and religion. By considering these rights it could be argued that we would be taking a holistic approach rather than treating patients as a condition; as apposed to an individual. In 2007 and the Mental Health Act was amended to remedy human right incompatibilities and the code practice changed to include recognition for diversity and sets a more holistic approach to patients care. Therefore importance of treating people holistically applies to all patients including marginalised groups. www. opsi. gov. uk/acts/acts1998/ukpga The holistic approach embraces equality diversity and rights avoiding litigation and oppressive care practice. By looking at the person as an individual and engaging with the person we are working ethically, within legal frame works and codes of practice. We are putting the patient at the centre of all decisions made and supporting inclusion and involvement. In conclusion there are many aspects of patient care and the holistic approach is about taking a more rounded view of a person their life and their lifestyle. It is more ethical is more likely to maintain or encourage a positive self concept/image or a balanced equilibrium. We have established that there are many elements and factors make up a persons identity and we should consider these factors to ensure a patient maintains a sense of self and does not become diminished as a result of treatment or care provided. We need to comply with law and codes of practice to ensure that we keep patients and our selves safe. The holistic approach is one that should start at the point of contact to discharge. It is important when identifying need within multi agency working frame works and planning patient care. It helps to maintain independence and can in some cases have an impact on recovery. The holistic approach requires nurses to be more diverse, innovate and analytical, demanding a host of new skills that are required to undertake the role. Many nurses have evolved from working with medical facts and processes to working outside the box and co-coordinating care for individuals with complex needs. The holistic approach underpins how we practice and treat our patients.